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Sales Director - Sponsorships

Overview:

The Sales Director - Sponsorships will have a minimum of 5 years sales experience and proven track record of developing and selling 6-figure sponsorships and promotions in sports and entertainment, sponsorship activation planning and execution, excellent client service, new saleable asset development (tangible and intangible) and proposal development.  Sponsorship valuation and measurement experience along with media and online promotion sales experience highly desirable.  

Description:

 Milwaukee World Festival, Inc. leases and manages Henry Maier Festival Park, produces Summerfest, “The World’s Largest Music Festival” and hosts Milwaukee’s ethnic festivals along with additional events throughout the festival season.  The 501(c)3 organization is hiring a Sales Director - Sponsorships to build new relationships and new sponsorship revenue as part of the Summerfest Sales and Marketing Department.  The ideal candidate will possess exceptional sponsorship knowledge and solid relationships, have a proven sales track record and ongoing passion for building new business through leveraging sports, entertainment, advertising, digital and social media assets.  The Sales Director will be an excellent creative thinker and developer of saleable assets and concepts to address specific sponsor and property objectives.

The successful candidate will possess an insatiable drive for targeting and prospecting while harvesting existing relationships with brands and marketers locally, regionally and nationally.  The successful candidate must be a polished and effective presenter and cultivator of C-level relationships and understand the various approaches brands utilize to generate specific marketing results via sponsorships and promotions. 

The ideal candidate will have a command of traditional and digital sponsorship approaches and measurement and must be detail-orientated, self-motivated, an excellent communicator and knowledgeable about the music and entertainment industries.  The ideal candidate will have direct experience with properties and events and have a solid understanding of media and digital properties. 

Duties and responsibilities include:

  • Develop and negotiate new relationships and revenue in sponsorship for Summerfest
  • Meet or exceed new revenue goals annually, as assigned
  • Create and sell new saleable sponsorship assets to address sponsor and property objectives
  • Develop and present polished, winning proposals
  • Assist with client services, rights and benefits fulfillment and sponsorship recaps, including proof of performance materials
  • Other duties as assigned

Qualifications: 

  • Bachelor’s Degree in marketing, public relations, mass communication, business administration, sports management or similar field of study
  • 5-7 years of relevant sales experience (corporate or agency) developing sponsor relationships and revenue
  • Proven track record of consistently developing and selling 6-figure sponsorships and programs
  • Passion for achieving sales objectives with prospecting, strategy, creativity and program concepts
  • Ability to develop new saleable assets, including tangible and intangible opportunities
  • Experience with and understanding of sponsorship measurement and analytics
  • Event planning and operations knowledge with a passion for the entertainment industry a plus
  • Embraces performance-based compensation
  • Exceptional oral and written communication skills
  • Strong problem solving skills
  • Candidate must have a strong work ethic, organizational skills, be able to work in a fast-paced environment and work independently to complete tasks on tight deadlines
  • Honest and ethical with a polished, professional appearance and positive attitude
  • Proficient in Microsoft Office Suite programs
  • Ability to work long and non-traditional hours during some periods of the year
  • Ability to pass pre-employment screening including a background check 
  • Your availability to work in the United States as determined by the requirements of the Immigration Reform and Control Act

Compensation and Benefits: 

  • Base salary with commission and excellent benefits


To apply:
 

Please send cover letter and resume along with salary history to festjobs@summerfest.com with "Sales Director" in the subject line.