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Sell on the Grounds

Food & Beverage Vendors

Summerfest typically looks for applicants that currently own and operate a restaurant in the Milwaukee area. In selecting a vendor for our program, we also look for diversity of product and festival experience of applicant.

The application process for 2017 food & beverage vendors has ended. Please check back in November for information on how to apply for next year’s Summerfest presented by American Family Insurance.

Marketplace Vendors
Patrons will enjoy a wide array of marketplace vendors at Summerfest presented by American Family Insurance, set against Lake Michigan and downtown backdrops, creating a shopping experience like no other.

  • Averages 900,000 attendees in 11 days
  • Four distinct Marketplace areas on the grounds
  • All locations offer visibility and considerable foot traffic
  • Footprint sizes range from 10 x 10 up to 10 x 20
  • Rates vary by size and location
  • Marketplace vendors must be on site all 11 days of the festival
Summerfest Rock 'n Sole Run
Health & Fitness Expo

The Summerfest Rock ‘n Sole Run Health & Fitness Expo promises to provide an exceptional opportunity to promote and market your company’s products and services this summer in the Milwaukee area.

The expo is held in conjunction with the Annual Summerfest Rock ‘n Sole Run presented by BMO Harris Bank. Plan now to be involved and catch all the excitement of the Summerfest Rock ‘n Sole Run and the Expo!

  • 9,000 expected participants
  • Serves as the pick-up location for race bibs, t-shirts and participant bags
Contact us for more information ⇒